Welcome to PincodeKart
Issued By
AIVS PincodeKart Private Limited
In Operational Coordination With
AIRE PincodeDak Logistics Pvt. Ltd.
This Manufacturer / Seller Onboarding, Compliance and Operational Policy ("Policy") is issued by AIVS PincodeKart Private Limited (hereinafter referred to as the "Company" or "Platform") to establish the regulatory framework governing the onboarding, listing, sale, dispatch, return handling, product quality standards, pricing discipline, packaging requirements, insurance obligations, intellectual property compliance, and legal responsibilities of all manufacturers, brand owners, distributors, and authorised sellers who offer or supply products through the Platform.
This Policy shall apply uniformly to all entities and individuals who register, list products, supply goods, or conduct commercial transactions through the Platform. It governs the operational conduct and compliance obligations of such manufacturers and sellers while using the Platform for the purpose of selling products to customers. The Company may coordinate logistics, delivery, and fulfilment operations in association with AIRE PincodeDak Logistics Pvt. Ltd. or any other authorised logistics service provider, as designated by the Company from time to time.
The Company reserves the right to modify, amend, update, or revise this Policy at any time, in order to maintain regulatory compliance, operational efficiency, and platform integrity. Any such modifications shall become effective upon publication on the Platform or upon communication through official channels. Manufacturers and sellers are advised to periodically review and remain updated with the latest version of this Policy, and continued use of the Platform shall constitute acceptance of such revisions.
Failure to comply with this Policy or with any applicable laws may result in appropriate corrective or enforcement action, including but not limited to suspension of product listings, withholding of payouts, removal of products, restriction of platform access, termination of seller accounts, recovery of losses, or initiation of legal proceedings as may be deemed necessary by the Company.
This Policy has been framed in accordance with the applicable statutory provisions and guidelines applicable in India and should be read along with terms of use. By registering on the Platform, listing products, or conducting any commercial activity through the Platform, the manufacturer or seller represents, warrants, and agrees that they have read, understood, and accepted this Policy, and undertake to comply with all applicable legal, regulatory, and operational obligations prescribed herein.
The Platform may onboard only such entities that are legally eligible and authorized to sell products in accordance with applicable laws. Eligible sellers may include the following categories:
a. Manufacturers — Entities directly engaged in the manufacture or production of goods and possessing valid manufacturing licenses, regulatory approvals, facilities, and compliance documentation as required under applicable laws.
b. Authorized Wholesalers / Distributors — Entities legally procuring products through lawful supply chains and authorized to distribute or supply such goods in the course of business.
c. Brand-Authorized Sellers — Entities who are authorized by the lawful owner of a brand or trademark to sell branded products and who possess valid written authorization from the respective brand owner.
The Company reserves the right to determine eligibility of any seller at its sole discretion based on verification of documents, regulatory requirements, and platform policies.
For listing and sale of branded or trademarked products, the seller shall be required to submit appropriate authorization establishing their legal right to sell such products. The seller must provide any one or more of the following, as applicable:
Failure to provide valid authorization or submission of incomplete or misleading documents may result in:
Every seller seeking onboarding on the Platform shall be required to submit accurate, complete, and verifiable documentation for identity verification and regulatory compliance, including but not limited to:
The Company may request additional documents, declarations, or compliance confirmations as may be necessary for regulatory, operational, or risk management purposes.
All onboarding approvals shall remain subject to verification of documents and information provided by the seller. The Company reserves the absolute right, at its sole discretion, to:
All manufacturers and sellers shall ensure that only genuine, lawful, and compliant products are listed on the Platform. The seller shall be solely responsible for the accuracy, legality, authenticity, and completeness of product information provided at the time of listing. The seller must ensure that every product listed on the Platform contains true, correct, and non-misleading information, and shall not make any false claims, deceptive representations, or misleading descriptions that may misinform consumers. The Company reserves the right to review, modify, restrict, or remove any product listing that does not comply with applicable laws, regulatory requirements, or the Platform's policies.
In accordance with applicable laws governing e-commerce and packaged commodities, every seller shall ensure that the following mandatory information is clearly disclosed in each product listing, wherever applicable:
The seller shall ensure that such disclosures are accurate, legible, and consistent with the information printed on the product packaging.
The seller represents and warrants that:
The seller shall ensure compliance with all applicable regulatory authorities and standards including, where applicable:
The seller shall not list any product that:
The Company reserves the right to remove or suspend any listing that is found to be misleading, non-compliant, or in violation of applicable laws or Platform policies.
The Company may, at its sole discretion, review, audit, verify, or request additional information regarding any product listing at any time. If a product listing is found to be non-compliant, the Company may take appropriate action including but not limited to:
The Company shall have the right to verify, review, and re-validate all documents and information submitted by the manufacturer or seller at any stage of the engagement with the Platform. Document verification may be conducted by the Company under the following circumstances, including but not limited to:
The seller shall ensure that all documents submitted to the Company remain valid, accurate, and up to date at all times, and shall promptly provide renewed or updated documents where applicable.
In the event that any document or information submitted by the seller is found to be:
the Company shall have the right, at its sole discretion, to take appropriate action, including but not limited to:
The Company reserves the right to take such action without prior notice where necessary to protect the interests of consumers, the Platform, or regulatory compliance requirements.
The manufacturer or seller listing products on the Platform shall be solely responsible for the quality, safety, authenticity, legality, and compliance of all products offered for sale through the Platform. The seller represents and warrants that all products listed on the Platform:
The seller shall be fully responsible for ensuring that all products comply with applicable regulatory requirements, certifications, and approvals relevant to the product category, including but not limited to quality standards, safety certifications, labeling requirements, and consumer protection norms.
The Company operates the Platform as a technology-based marketplace and intermediary, facilitating interaction between sellers and customers. Accordingly, the Company shall not be deemed to be the manufacturer, distributor, or seller of the products listed by third-party sellers on the Platform.
The manufacturer or seller shall be solely liable for any claims, complaints, losses, damages, penalties, or liabilities arising from:
In the event of any such claims, disputes, or regulatory actions arising from the seller's products, the seller shall fully indemnify and hold harmless the Company, its directors, officers, employees, affiliates, and partners from any resulting loss, damage, claim, penalty, cost, or legal expense.
The Company reserves the right to remove or suspend any product listing, initiate product recall measures, suspend the seller account, or take other necessary actions where a product is found to be unsafe, defective, non-compliant, or in violation of applicable laws or Platform policies.
Manufacturers and sellers shall ensure that only lawful, genuine, and regulatory compliant products are listed and sold through the Platform. The listing, sale, or distribution of any product that is illegal, unsafe, restricted, or prohibited under applicable laws is strictly forbidden. Sellers shall not list, advertise, or sell any product that violates applicable laws, regulatory standards, public safety requirements, or intellectual property rights.
Without limiting the generality of the above, the following categories of products are strictly prohibited from being listed or sold on the Platform:
Certain categories of products may be restricted and allowed only subject to compliance with applicable licenses, certifications, or regulatory approvals. Sellers listing such products must ensure that all required approvals, registrations, and regulatory compliances are obtained and maintained.
The Company reserves the right to review, restrict, suspend, or remove any product listing that is suspected to be illegal, unsafe, or non-compliant with applicable laws or Platform policies. In the event that any prohibited or non-compliant product is identified, the Company may take appropriate action including but not limited to:
The seller shall be solely responsible and liable for ensuring that all products listed and sold through the Platform comply with applicable laws and regulatory requirements. The Company shall not be responsible for any liability arising from the listing or sale of prohibited or non-compliant products by third-party sellers.
Every manufacturer or seller shall ensure that all products listed on the Platform contain accurate, complete, and non-misleading information so that consumers are able to make informed purchasing decisions. The seller must provide the following product information at the time of listing:
The seller shall ensure that the information provided in the listing accurately reflects the product being sold and does not mislead consumers in any manner.
Where applicable, sellers shall ensure that the product and its packaging contain all mandatory statutory disclosures, including but not limited to:
Such disclosures must be consistent with the information printed on the product packaging and must comply with applicable laws and regulatory requirements.
Sellers shall strictly refrain from engaging in any misleading or deceptive practices, including but not limited to:
If any incorrect information, misrepresentation of facts, or submission of false or misleading documents is detected, the seller or manufacturer shall be solely responsible and liable for all risks, claims, damages, and consequences arising from such conduct. Where a seller knowingly lists or sells products that are prohibited, restricted, or non-compliant under applicable laws using the Platform, the seller or manufacturer shall bear complete legal responsibility, and the Company shall not be liable for any such acts.
To ensure uniformity and transparency in product listings, sellers must ensure that every product listing meets the following minimum standards:
Failure to comply with the prescribed listing standards may result in appropriate corrective action by the Company, including but not limited to:
The listing and sale of refurbished, open-box, or pre-owned products on the Platform shall be permitted only where such products are accurately classified, properly inspected, and transparently disclosed to consumers.
Refurbished products must be categorized using the following grading standards:
| Grade | Standard Description |
|---|---|
| A+ | Product is in near-new condition with no visible signs of use |
| A | Product may have minor cosmetic marks but is fully functional |
| B | Product shows visible signs of prior use but remains fully functional |
| C | Product shows moderate signs of usage but remains operational and functional |
The seller shall ensure that the assigned grade accurately reflects the physical and functional condition of the product.
For all refurbished or open-box products, the seller must clearly disclose the following information in the product listing:
Sellers must maintain and submit, where requested by the Company, the following documents:
The Company reserves the right to conduct:
Any intentional misgrading, concealment of defects, or misrepresentation of refurbished product condition shall be treated as fraudulent conduct, and may result in immediate enforcement action including suspension, delisting, recovery of losses, or legal proceedings.
Certain product categories involve enhanced safety, regulatory, or consumer protection risks. Sellers listing such products must comply with additional regulatory and compliance requirements. High-risk product categories include but are not limited to:
Sellers listing such products must ensure compliance with applicable regulatory requirements, including submission of:
Failure to maintain required regulatory approvals may result in immediate suspension or removal of the product listing.
The listing, sale, or distribution of illegal, restricted, or prohibited products on the Platform is strictly forbidden. The following categories of products are strictly prohibited:
This prohibition includes products regulated or restricted under the requirements of relevant regulatory authorities, including but not limited to those governed by:
Where any prohibited or non-compliant product is identified, the Company may take appropriate action including:
The seller shall bear full legal responsibility for any prohibited or unlawful products listed on the Platform.
The seller represents and warrants that all products listed on the Platform:
The following activities are strictly prohibited:
Violation of intellectual property rights may result in:
To maintain pricing transparency and consumer trust, sellers must ensure price parity across all sales channels.
The price of any product listed on the Platform shall not be higher than the price offered by the seller for the same product on:
Any violation of the price parity policy may result in enforcement action including:
Sellers must review and accept orders received through the Platform within twenty-four (24) hours from the time of order placement.
Once an order has been accepted by the seller, it shall not be cancelled by the seller except under exceptional circumstances approved by the Company.
Where the seller offers customized, made-to-order, or specially manufactured products, the seller shall ensure completion of production and dispatch within the declared delivery timeline.
Any delay, failure in production, or inability to complete the customized order within the specified timeline shall be the sole responsibility of the seller or manufacturer, and the seller shall be liable for any resulting consumer claims, damages, or refunds.
The Company shall not be responsible for any dispute, complaint, or liability arising from manufacturing delays, service failures, or production negligence by the seller or manufacturer.
Sellers must update the Ready-to-Pick (RTP) status within one (1) hour of order preparation to enable logistics pickup and dispatch coordination.
Failure to comply with RTP requirements may result in:
The seller shall be responsible for handling all returns, re-arrangements, and reverse logistics arising from orders fulfilled through the Platform.
Where a return occurs due to the fault or negligence of the seller, the Platform reserves the right to deduct return handling charges ranging between five percent (5%) and ten percent (10%) of the order value, or such other percentage as may be determined based on the nature of the product category.
Seller liability shall apply in circumstances including but not limited to:
The applicable deduction percentage may vary depending upon the product category, value of goods, and operational cost incurred during reverse logistics or re-arrangement.
Where the seller's return ratio exceeds the acceptable operational threshold determined by the Platform, the Company may initiate corrective actions including:
Where an order is returned to origin (RTO), the Platform may conduct an internal investigation to determine the cause of the return.
Such investigation may involve review of activities of:
Responsibility for RTO shall be determined based on:
The decision of the Company regarding attribution of responsibility for RTO shall be final and binding upon the seller.
To ensure product quality and regulatory compliance, the Company reserves the right to request product samples from sellers for verification purposes.
Samples may be required for:
All costs associated with the supply, shipment, or testing of such samples shall be borne solely by the seller, and the Company shall not be obligated to reimburse such expenses.
The seller shall ensure that all products are packaged in a manner that adequately protects the product from damage during storage, transit, and delivery.
Where product damage occurs due to inadequate, weak, or unsafe packaging, the seller shall bear full responsibility for all associated costs, including:
Repeated packaging failures may result in enforcement measures including:
To safeguard operational, financial, and compliance risks arising from the sale of products through the Platform, the Company may require the manufacturer or seller to maintain a Security Deposit with the Company.
The Company shall be entitled to deduct ten percent (10%) of the manufacturer's or seller's payable settlement amount, invoices, or payout due through the Platform from time to time until the total Security Deposit reaches ₹1,00,000 (Rupees One Lakh only) or such revised limit as may be determined by the Company.
Such deductions shall be treated as a refundable security reserve maintained with the Company for operational and compliance purposes.
The Security Deposit shall serve as a financial safeguard against any liabilities, including but not limited to:
The Company shall have the right to adjust or recover any outstanding liabilities from the Security Deposit where applicable.
The Security Deposit shall remain with the Company for the entire duration of the manufacturer's or seller's association with the Platform and shall be maintained as an interest-free refundable security reserve.
Upon termination of the seller's or manufacturer's association with the Platform, or upon permanent closure of the seller account, the Security Deposit shall be refunded within forty-five (45) days, subject to:
Where the seller or manufacturer is found to be liable for any breach of policy, contractual obligations, operational failures, or legal violations, the Company shall be entitled to adjust or deduct the corresponding amount from the Security Deposit before releasing the remaining balance, if any.
To mitigate transit risk, sellers may be required to ensure that products dispatched through the Platform are covered under logistics insurance facilitated through AIRE PincodeDak Logistics Pvt. Ltd. or any other designated logistics partner.
Where a product is dispatched without applicable insurance coverage, the seller shall bear full responsibility for any loss, damage, or transit-related claims.
All sellers must comply with the Platform's mandatory packaging standards.
Packaging must be:
Where required, sellers must maintain CCTV recording or visual documentation of the packing process for order verification and dispute resolution purposes.
The Platform may require sellers to procure packaging materials through approved vendors or systems designated by the Company to maintain quality consistency and product safety.
The Company may require sellers to maintain a security deposit as a financial safeguard against operational risks, penalties, and liabilities.
The security deposit shall be:
The Company reserves the right to withhold or adjust the security deposit in case of any unresolved claim, dispute, or financial liability.
The seller shall maintain adequate inventory levels to ensure timely order fulfilment.
Failure to maintain sufficient stock leading to order rejection, cancellation, or fulfilment failure may attract enforcement actions.
Where order rejection rate exceeds acceptable limits (generally beyond one percent to two percent of orders), the Platform may initiate corrective measures including:
To ensure operational discipline and service quality, the Platform may impose penalties for violations of operational standards.
Illustrative penalty structure may include:
Dispatch of uninsured products may attract penalties along with suspension of listing privileges.
Serious return-related violations may attract penalties ranging between ₹5,000 and ₹50,000 depending on severity.
The Company reserves the right to revise the penalty structure based on operational requirements.
The Platform maintains a zero-tolerance policy against counterfeit, pirated, or unauthorized goods. Sellers shall ensure that all products listed, marketed, or sold through the Platform are genuine, lawfully sourced, and compliant with applicable intellectual property laws.
The seller hereby represents and warrants that:
The seller shall be solely responsible for any claims relating to counterfeiting, intellectual property infringement, or unauthorized sale of branded products.
To prevent sale of counterfeit or unauthorized branded goods, the Company reserves the right to implement brand gating and category restrictions for certain high-risk products.
Such products may include but are not limited to:
For such categories, the Company may require sellers to provide:
Failure to provide such documentation may result in:
Where the Company receives credible information or forms a reasonable belief that a product may be counterfeit, infringing, or unauthorized, the Company may immediately:
The Company reserves the right to conduct sample verification, product inspection, or authenticity testing to ensure compliance.
Any intellectual property owner, authorized representative, or affected party may submit a written complaint to the Company regarding alleged infringement.
Upon receipt of a valid notice containing sufficient details, the Company may:
The seller shall promptly cooperate with the Company in resolving such complaints and provide any documentation requested to verify authenticity or authorization.
The seller shall bear full responsibility for any legal claims, damages, penalties, regulatory action, or financial losses arising from:
The seller shall indemnify and hold harmless AIVS PincodeKart Private Limited, its affiliates, employees, and partners against all such claims and liabilities.
Sellers may be required to maintain a minimum operational wallet balance on the Platform.
The minimum reserve balance may be set at ₹1,000 or such amount as may be prescribed by the Company from time to time.
This reserve balance may be utilized for:
The seller agrees to indemnify, defend, and hold harmless:
along with their directors, employees, and affiliates, from and against any claims, damages, losses, liabilities, penalties, or legal proceedings arising out of:
The Company reserves the right to suspend or terminate seller access to the Platform with immediate effect in cases involving:
Termination may result in permanent removal from the Platform and forfeiture or adjustment of pending settlements where applicable.
The Company reserves the right to modify, amend, or update this Policy at any time to reflect operational, regulatory, or business requirements. Continued use of the Platform after such amendments shall constitute deemed acceptance of the revised Policy by the seller.
Any dispute, controversy, claim, or difference arising out of or in connection with these Terms, including their existence, validity, interpretation, performance, breach, or termination, shall be referred to and finally resolved by arbitration in accordance with the provisions of the Arbitration and Conciliation Act, 1996, as amended from time to time.
The seat and legal place of arbitration shall be Udaipur, Rajasthan, India. The arbitration proceedings shall be deemed to have taken place at the seat. The venue of hearings, if conducted physically, shall ordinarily be Udaipur, Rajasthan. The arbitral tribunal may, however, conduct hearings through virtual or hybrid modes at its discretion.
The arbitration proceedings shall be conducted exclusively in the English language. All pleadings, written submissions, documentary evidence, and the arbitral award shall be in English.
The arbitration shall be conducted by a sole arbitrator appointed by PincodeKart and the arbitrator shall be the retired district judge cadre officer. If the Manufacturer fails to raise any objection to such appointment within the time prescribed under applicable law, the appointment shall be deemed accepted.
The arbitrator shall be independent and impartial in accordance with statutory requirements.
Nothing in this clause shall prevent either party from seeking interim, emergency, or injunctive relief from a court of competent jurisdiction, including courts at Udaipur, Rajasthan, prior to or during the pendency of arbitration proceedings.
The arbitral award shall be final and binding upon the parties and may be enforced in accordance with applicable law. The parties waive any objection to enforcement except as permitted under the Act.
The costs of arbitration, including arbitrator's fees and legal expenses, shall be borne as determined by the arbitral tribunal. The tribunal may award costs, interest, and legal fees to the prevailing party.
This arbitration clause shall survive termination, suspension, or expiration of the Agreement.
The seller acknowledges that the Platform has invested substantial resources in developing the marketplace ecosystem, including customer acquisition, logistics infrastructure, technology systems, and marketplace operations.
Accordingly, the seller agrees that they shall not directly or indirectly circumvent the Platform in relation to any transaction initiated through the Platform.
The seller shall not:
Any attempt by the seller to bypass the Platform or divert Platform customers shall constitute a serious breach of policy and may result in enforcement actions including:
The Company reserves the right to take legal action for recovery of losses arising from such circumvention.
The seller acknowledges that all customer information shared through the Platform constitutes confidential and proprietary information belonging exclusively to the Company.
Customer data may be used by the seller solely for the limited purpose of fulfilling orders placed through the Platform, including:
The seller shall strictly refrain from:
All customer information including:
shall be treated as strictly confidential.
The seller shall implement appropriate safeguards to prevent unauthorized access, disclosure, or misuse of such information.
Any misuse, unauthorized disclosure, or exploitation of customer data may result in:
By signing this Policy, registering on the Platform, creating a seller account, listing products, or otherwise operating through the Platform of AIVS PincodeKart Private Limited, the seller hereby acknowledges and confirms that the seller has carefully read, understood, and voluntarily agreed to be bound by all the terms, conditions, operational guidelines, compliance requirements, liabilities, and enforcement provisions contained in this Policy.
The seller further acknowledges and accepts that:
The seller expressly agrees that acceptance of this Policy through electronic means, including but not limited to online registration, digital acknowledgement, electronic confirmation, or continued use of the Platform, shall constitute valid and legally binding consent and shall be deemed equivalent to a physical signature.
All electronic records, digital acknowledgements, electronic communications, and system-generated confirmations maintained by the Company shall be considered valid and admissible evidence of acceptance and agreement between the parties.