AIVS Pincodekart Private Limited - Manufacturer Agreement Policy
This Agreement sets forth the roles, responsibilities, rights, and obligations of individuals or business entities who register as Manufacturers or Wholesalers on the PincodeKart platform, operated by AIVS Pincodekart Private Limited (hereinafter referred to as "PincodeKart"). By enrolling and operating as a Manufacturers or Wholesalers, you acknowledge and agree to comply with the terms and conditions set forth in this Policy. The purpose of this Agreement is to ensure transparent operations, adherence to applicable legal requirements, and a framework that promotes seamless collaboration and mutual business growth between PincodeKart and its Manufacturers or Wholesalers.
Manufacturers or Wholesalers Registration and Compliance Requirements
- Seller Complete Name
- Seller Complete Address
- Seller Complete Contact details
- Seller Grievance Officer details for Consumer Complaints
- Phone no.
- Email Address
- GSTIN
- PAN
- Business Pan
- Pincode
- Pick-up Address
- Registered Address - Principal geographic address of its headquarters and all branches
- Bank A/c Details
- Account Holder Name
- Signature
- Display Legal Name
- Legal Name / Trade Name
- Relevant details on which category he is dealing in
- Relevant details of goods including Manufacturer / Packer / Name and Complete Address
- Relevant details of imported goods including Name and details of Importer with correct Country of Origin (Country's full name)
Warranty and Guarantee Information
Manufacturers must clearly specify any warranty or guaranteeapplicable to each product listed on the platform, including:
- Duration of warranty/guarantee,
- Terms and conditions for claims,
- Details of repair or replacement procedures, if applicable.
Agreement Acceptance
You must read, understand, and accept all terms and conditionsoutlined in this Agreement prior to completing your registration as a Manufacturer or Wholesaler.
Accuracy of Information
- All details and documents provided to PincodeKart must be true, complete, and accurate.
- Any changes to registration details, addresses, licenses, or product certifications must be immediately updated on the platform to ensure compliance.
Compliance and Account Management
Legal Compliance:
Manufacturers are solely responsible for ensuring that their operations on PincodeKart's platform comply with all applicable laws, regulations, and licensing requirements. Failure to maintain valid licenses, permits, or provide mandatory documentation may lead to account suspension or permanent termination without prior notice.
Platform Discretion:
PincodeKart reserves the absolute right to review, approve, reject, or suspend any Manufacturer application or existing account at its sole discretion, without the obligation to provide specific reasons at all times.
PincodeKart will evaluate the applicant's capabilities, products, licenses including logistics arrangements, order handling efficiency, and customer service standards. An approval or rejection decision will be communicated within 30 business days of application submission.
Profile and Information Updates:
Manufacturers must ensure their profile details on PincodeKart are accurate, complete, and up to date at all times. Any material changes in business status, including but not limited to address modifications, ownership changes, or alterations in legal compliance, must be promptly reported to PincodeKart to avoid service interruptions.
Note: The Aadhaar address, name, pincode, and all provided documents must match exactly. Applications will only be accepted for the pincode mentioned on Aadhaar, and any discrepancies in documentation may lead to rejection.
Maintaining Manufacturer Rights
Once approved, a Manufacturer must continue to meet the following conditions:
Compliance with Quality Standards:
- Maintain at least 90% positive customer feedback ratings.
- Ensure timely and reliable delivery of all confirmed orders.
- Keep the order cancellation or return rate below 5%.
PincodeKart reserves the right to review the rights periodically and revoke them in cases of non-compliance, inactivity, or failure to maintain service quality standards.
Conditions for Losing The Manufacturer Account
A Manufacturer may lose their rights, if they:
- Consistently fail to meet performance metrics (low customer ratings, frequent delays, high return rates).
- Receive multiple customer complaints without providing resolution.
- Engage in fraudulent activities such as fake orders or manipulated reviews.
- Abandon or stop working as a Manufacturer without notice.
- Violate pricing guidelines or engage in price gouging.
- Misuse platform policies (e.g., excessive returns, manipulating stock availability).
In such cases, PincodeKart reserves the right to:
- Issue a formal warning and provide a corrective timeline.
- Temporarily suspend Manufacturer privileges.
- Permanently remove the Manufacturer from the platform if issues persist.
Liability for Product Quality, Packaging, and Information Accuracy
The Manufacturer shall be solely and fully responsible for ensuring that all products listed and supplied through PincodeKart:
- Are free from defects or damage,
- Are authentic and not counterfeit,
- Have accurate and truthful information in product listings (description, specifications, images, pricing, etc.), and
- Are properly packaged to prevent damage during handling and delivery.
Any product found to be damaged, defective, counterfeit, or misrepresented due to inaccurate listing information, poor packaging, or manufacturing defects shall be the sole liability of the Manufacturer.
PincodeKart shall bear no liability or responsibility for:
- Damaged or defective products delivered to customers,
- False, misleading, or incomplete information provided in product listings,
- Customer disputes, claims, refunds, or legal actions arising from the above issues.
The Manufacturer shall indemnify and hold PincodeKart harmlessagainst all claims, penalties, losses, damages, or legal actions resulting from:
- Defective or damaged products,
- Misrepresentation or false information in listings,
- Non-compliance with packaging, safety, or regulatory requirements.
Marketing Compliance & Advertising Guidelines
This section outlines the rules for using PincodeKart's brand name, trademarks, and marketing channels. All Manufacturers are required to strictly follow these guidelines to ensure truthful, ethical, and legally compliant marketing practices.
Use of PincodeKart Branding & Trademarks
- Manufacturers must not misuse or alter PincodeKart's brand name, logo, or registered trademarks without prior written approval from PincodeKart.
- Any promotional materials, advertisements (online or offline), or public communications using the PincodeKart name or logo must be pre-approved by the platform.
- Unauthorized or misleading use of PincodeKart's brand identity may lead to penalties, suspension, or permanent termination of the Manufacturer Account.
Advertising and Promotional Content Guidelines
Manufacturers may market their products but must strictly follow the guidelines below:
Truthful and Non-Deceptive Advertising
- Product descriptions, claims, and pricing must be accurate, verifiable, and not misleading.
- Unsubstantiated claims such as "100% original" or "best price guaranteed" without proof are prohibited.
- Exaggerated, false, or unverifiable statements like "No.1 Product in India" are not allowed unless backed by credible evidence.
No Fake Reviews or Ratings Manipulation
- Manufacturers must not fabricate reviews, incentivize customers for positive ratings, or manipulate product feedback in any form.
- Fake orders or artificial engagement to boost product rankings are strictly forbidden and subject to penalties.
No Competitor Disparagement
- Manufacturers may not disparage or speak negatively about competitors, their products, or their services.
- Comparative advertising is allowed only when it is fact-based, accurate, and not misleading.
No Spamming or Unsolicited Messages
- Customer data obtained through PincodeKart cannot be used for unsolicited direct marketing without explicit customer consent.
- Mass SMS, emails, or promotional calls require prior approval from PincodeKart.
Sponsored Ads and Paid Promotions
- Misleading ad content, clickbait tactics, or false promises in paid promotions are strictly prohibited.
- Any external advertising campaigns (Google Ads, Facebook, Instagram, etc.) must not misrepresent PincodeKart, its services, or its policies.
- Social media promotions must comply with the following rules:
- No fake endorsements or undisclosed paid reviews.
- No misleading product information inconsistent with actual listings.
- No controversial, offensive, or politically sensitive content.
- If collaborating with influencers or affiliates:
- Use transparent disclosure tags such as #Sponsored or #Ad.
- Avoid false claims or manipulated testimonials.
Violations of these rules may result in ad disapproval, penalties, or suspension of marketing privileges.
Penalties for Marketing Violations
Depending on the severity of the violation, PincodeKart may take the following actions:
- First Violation: Written warning with a request for immediate removal of non-compliant content.
- Second Violation: Temporary suspension of marketing and advertising privileges on the platform.
- Third Violation: Permanent ban on promotional activities or termination of the Manufacturer's account.
- Severe Violations (fraud, deliberate false advertising, brand misuse): May result in legal proceedings, financial penalties, and permanent blacklisting from PincodeKart's platform.
Pricing Terms and Revenue Sharing
This section defines the pricing flexibility, commission structure, and settlement process applicable to manufacturers on the PincodeKart platform.
Revenue Sharing and Commission Structure
- No Onboarding Charges: PincodeKart does not charge any listing fees or platform onboarding fees to manufacturers for registering and listing their products on the platform. (This is for a limited period of time.)
- PincodeKart charges a percentage-based commission per sale (ranging from 3% to 8%), depending on the product category.
- This commission covers platform services, technology infrastructure, marketing support, and operational costs.
- Revenue from each transaction is distributed as follows:
- Manufacturer Share: Paid to the manufacturer as per agreed commercial terms.
- Virtual Dukaandar Share: Credited to the Virtual Dukaandar's account after deducting PincodeKart's commission and applicable fees.
- PincodeKart Commission: Minimal amount retained by the platform to cover service and operational expenses.
Payment Cycle and Settlements
- A manufacturer can withdraw their earning after 24 hours - 7 working days of successful delivery.
- A minimum payout threshold (currently INR 500) must be met for settlement to be processed.
- Payments may be withheld or delayed under the following circumstances:
- Policy violations or breach of this Agreement.
- Pending disputes related to customer complaints or order quality issues.
- Chargebacks or refund-related investigations.
Security Deposit
- Security deposit of 10% will be withheld from each order's profit as a safeguard against:
- Sudden discontinuation of Manufacturer operations, or
- Non-performance or repeated failure to fulfill duties as per this Agreement.
- The maximum amount of security deposit will be 1 Lakh Rupees.
- The withheld security amount will be refunded to the Manufacturer upon formal account closure, provided all dues are cleared and closure formalities are successfully completed.
Order Fulfillment Responsibilities
This section defines the obligations of manufacturers on PincodeKart to ensure timely, reliable, and accurate order processing, as well as maintaining updated inventory to prevent order delays or cancellations.
Timely Order Processing
- Manufacturers must dispatch all confirmed orders within 24 hours of receiving them on the PincodeKart platform.
- Any unjustified delays beyond the 24-hour window may lead to penalties, suspension, or loss of selling privileges.
- Repeated late dispatches impacting customer experience may result in account review or termination.
Accurate Listing and Stock Management
- Manufacturers must ensure that all product listings are accurate and updated in real time, including stock availability, pricing, and product descriptions.
- In case of out-of-stock items, the listing must be immediately disabled or marked unavailable to avoid order failures.
- Failure to update stock levels leading to order cancellations or delays due to unavailability will attract monetary penalties and may negatively impact seller ratings.
Non-Fulfillment of Orders and Delayed Shipments
Manufacturers with a delayed or failed delivery rate exceeding 5% of total monthly orders may face the following actions:
- Monetary penalties,
- Temporary suspension of account privileges, or
- Permanent removal from the PincodeKart platform.
Penalties for Stock-Related Order Cancellations
If an order is canceled due to unavailability of stock after confirmation, the manufacturer will be subject to:
- A financial penalty per canceled order,
- A negative impact on their performance score, and
- Possible restriction of future order allocations until processes are improved.
Handling Returns, Replacements, and Defective Products
Return & Replacement Policy
- Customers must be given the right to return or replacement immediately during the open-box inspection at the time of delivery (applicable categories only).
- In case of any conflict during the time of delivery, Virtual Dukaandar can submit proof within 7 days and PincodeKart will make any further decision.
- If a customer refuses open-box delivery and later requests a return, such a request will not be entertained.
- Returns will only be accepted if the delivered product meets any of the following conditions:
- The product is mismatched,
- The product is defective or damaged,
- The product is not as described on the platform,
- The wrong product was delivered to the customer.
- Non-returnable categories: Certain products, including but not limited to perishable goods, personalized/custom-made items, or hygiene-sensitive products, are not eligible for returns under any circumstances. Here is the complete list of products that cannot be returned - Non-Returnable Products – PincodeKart
Return Processing & Responsibilities
Replacement Eligibility:
- A replacement request is valid only if:
- A mismatched product was delivered,
- The size is incorrect, or
- The product quality does not match the description or imageson the platform.
- Customers must raise a replacement request within 36 hours of delivery to be eligible for processing. (On applicable Categories)
Defective & Counterfeit Products
- Manufacturers are strictly prohibited from promoting, or selling counterfeit or knowingly defective products on PincodeKart.
- Any violation of this policy may result in:
- A monetary penalty of up to INR 10,000 per violation, and
- Permanent blacklisting and account termination in case of repeated or severe offenses.
- Payment hold and security deposit can be withheld
- PincodeKart reserves the right to take legal action against a manufacturer found deliberately engaging in fraudulent product listings or repeated non-compliance with quality standards.
Performance Benchmarks and Monitoring
To maintain service quality and ensure a seamless customer experience, all manufacturers on PincodeKart must consistently meet the following performance standards.
Manufacturer Performance Metrics
Manufacturers are required to achieve and maintain the following benchmarks:
- Customer Satisfaction Rate: Minimum 95% positive feedback.
- Return Rate: Must remain below 5% of total monthly orders.
- Average Customer Rating: Minimum 4 stars or equivalent platform rating.
- Late Shipments: Must not exceed 3% of total dispatched orders per month. If exceeded, warning will be given.
Failure to meet these performance standards may affect the Manufacturer's eligibility for continued operations.
Monthly Reviews and Scorecard
- PincodeKart conducts monthly performance evaluations for each Manufacturer's based on predefined metrics such as order accuracy, delivery timelines, customer feedback, and policy compliance.
- Underperforming Manufacturers will receive:
- A formal warning for the first performance breach.
- A temporary suspension or limitation of account privileges if poor performance continues.
- Termination of accounts in cases of persistent or severe underperformance.
- PincodeKart reserves the right to adjust benchmarks or introduce new performance parameters as needed to maintain platform quality and customer satisfaction.
Termination Policy for Non-Compliance or Inactivity
PincodeKart reserves the right to suspend or permanently terminate a Manufacturer's account if any of the following violations or inactivity conditions occur.
Grounds for Account Termination
An account may be terminated under, but not limited to, the following circumstances:
- Non-Compliance with Platform Policies: Repeated failure to adhere to the terms of this Agreement, operational guidelines, or platform rules.
- Excessive Customer Complaints: Receiving 10% verified complaints within a 3-month period, indicating poor service quality or customer dissatisfaction.
- Inactivity: No sales activity or order fulfillment for more than 1-5 consecutive days without prior notification or valid reason provided to PincodeKart.
- Fraudulent or Malicious Activities, including but not limited to:
- Creation of fake or self-placed orders to manipulate sales records.
- Fabricating or incentivizing reviews and ratings for misleading reputation building.
- Price manipulation or unauthorized discount schemes that violate platform rules or affect market fairness.
Consequences of Termination
- Immediate Deactivation: The Manufacturer account will be suspended or permanently disabled, halting all access to PincodeKart services.
- Withholding of Payouts: Pending earnings or settlements may be withheld for up to 90 days to cover ongoing disputes, chargebacks, penalties, or claims raised by customers or manufacturers.
- Legal Action: Severe or deliberate violations, fraudulent activities, or brand misuse may lead to civil or criminal legal proceedings, financial penalties, and permanent blacklisting from PincodeKart's platform.
Intellectual Property Compliance
Manufacturers must strictly comply with all applicable copyright, trademark, and intellectual property (IP) laws while conducting business on the PincodeKart platform.
Copyright & Trademark Guidelines
- Unauthorized use of any third-party trademarks, brand names, logos, copyrighted material, or proprietary content in product listings, advertisements, or promotional materials is strictly prohibited.
- Manufacturers must ensure that all product images, descriptions, and marketing materials used on PincodeKart are original, licensed, or authorized for use.
- Any unauthorized use of intellectual property that results in copyright infringement, trademark violations, or brand misuse will be the sole responsibility of the Manufacturer, including all legal liabilities, claims, and damages arising therefrom.
- PincodeKart reserves the right to remove infringing listings, suspend accounts, or permanently terminate services for repeated violations of intellectual property rights.
Collaboration and Continuous Improvement
PincodeKart is committed to building a mutually beneficial partnership with Manufacturer by providing the necessary support, resources, and opportunities for growth while fostering open communication and improvement.
Manufacturer Training and Support
- PincodeKart will provide regular training sessions focused on sales strategies, customer service excellence, operational best practices, and compliance with platform policies.
- Manufacturers are strongly encouraged to actively participate in workshops, webinars, and platform enhancement programs to improve their performance and expand their business potential.
- Dedicated support channels will be available to assist Manufacturers with operational queries, technical issues, or compliance-related concerns.
Policy Updates and Manufacturer Involvement
- PincodeKart reserves the right to review and update its policies periodically to reflect evolving legal requirements, operational improvements, or market conditions.
- Advance notice will be provided to all manufacturers in case of major policy changes that may affect their operations.
- Feedback, suggestions, and improvement recommendations from Manufacturer will be considered and, where feasible, implemented to enhance platform efficiency and partnership success.
Final Agreement & Acceptance
By signing up as a Manufacturer on PincodeKart, you agree to comply with all the above policies. Failure to comply may result in penalties, suspension, or termination.